01
Find the signal
We look for a specific business need: a new location, an expansion, a supplier change, a new project, hiring activity, or another sign that something is happening now.
B2B Introductions
We find the need. We find the right fit. We make the introduction.
Pranav Anand connects independent coffee roasters with the cafés whose wholesale account is genuinely in play — introduced at the right moment, before another roaster gets there first.
Run by
Pranav Anand
Operating since
2026
Reply time
One business day
01 Live signal
Live · New York State
What New York
coffee is doing
right now
A new or changing café is a coffee program being decided. These are the openings I'm watching across New York State this month.
Public data · pulled 10 October 2026
-
45
NYC coffee & tea shops went through pre-permit health inspections between 1 September and 6 October 2026.
-
24
of those are in Manhattan. Queens accounts for 12, Brooklyn for 7.
-
80
new businesses with “coffee,” “café,” “espresso” or “roaster” in their name registered in New York State in September 2026. 35 of them are outside New York City.
-
2,149
NYC coffee & tea shops have been inspected in the last 18 months. That's the full pool of potential wholesale accounts in the city.
02 Field notes
What outsiders
miss about
this market
Short notes from the work: what I'm learning about how New York cafés choose a roaster, and when that choice is actually open.
Field note · New York · October 2026
Cheaper beans don't move a café
A lower price per pound asks a café to take on real risk for a modest saving. A roaster wins a café that already has a reason to listen.
Read the noteField note · New York · October 2026
A café's roaster decision has a calendar
The same pitch is welcome at one moment and ignored at another. Timing isn't a detail of the introduction. It's most of it.
Read the note03 The gap
The market
already has
both sides.
They just
haven't met
A café may be outgrowing its roaster or rethinking its coffee for a second location. A roaster may be looking for cafés that are opening, expanding or changing suppliers. Neither necessarily knows the other exists.
We research both sides, establish whether there's a genuine fit, and make the introduction.
Demand
Needs something
Often doesn't know the right provider.
Built Pipeline
Sits between them. Finds both sides, checks the fit, and makes the introduction.
Supply
Can provide it
Often doesn't know the need exists.
04 What we do
We do the search
between the
two sides
Most businesses don't need another list of companies. They need the right company for a particular situation.
We look for the situation first, then work backwards to find the counterpart that can actually address it. That means understanding both sides of the market, not simply selling one side's services to the other.
02
Find the fit
We research potential counterparts and check whether their capabilities, market, location and commercial fit make sense.
03
Make the introduction
When there's enough evidence on both sides, we make a direct introduction with the context both parties need.
05 A good introduction
What we mean
by a good
introduction
Not "here's another vendor." Someone who specifically makes sense for the situation you're dealing with.
That's where the value of an introduction lives, and it's the test every introduction has to pass before we make it. A good introduction has three things.
01
Relevance
The supplier actually serves the type of business involved.
02
Timing
There's a reason the conversation makes sense now.
03
Context
Both parties understand why they've been introduced before the first conversation.
We'd rather make one introduction that makes sense than send ten names that don't.
06 In practice
What this
looks like in
practice
Example scenario
Cafés and roasters are shown here purely to illustrate the process
A café needs a new wholesale roaster.
A café is opening a second location and needs a roaster that can handle the bigger weekly order and support a new filter program.
Demand side
Cafés
Supply side
Vendors serving cafés
- Wholesale coffee roasters
- Espresso equipment suppliers
- Machine service & repair
- Barista training
- Dairy & alt-milk distributors
- Other specialized vendors
-
We identify the need
We research the café and confirm that the roaster decision is current, not a plan for next year.
-
We identify potential suppliers
We look for independent roasters whose capacity, delivery area, coffee style and barista training fit the café.
-
We qualify the match
We check whether the roaster is actually taking on new wholesale accounts in that area.
-
We make the introduction
Both sides receive the relevant context and decide whether they want to talk.
That's it.
- No giant vendor list
- No marketplace account
- No obligation to buy
- Just a relevant introduction
07 How it works
Five steps, and you can stop at any of them
01
We watch both sides
We track active needs, timing, and buying signals across the market.
02
We qualify the signal
When we see a real opportunity, we qualify the business, the need, and the fit.
03
We test interest
We approach both sides separately and confirm there's interest before revealing who is involved.
04
We open access
If both sides want to talk, the supplier gets access to the opportunity under agreed terms.
05
We make the intro
Once payment is received, we share the relevant context and connect both sides directly.
08 Who runs it
Built Pipeline
is operated by
one person
I'm not running a marketplace with thousands of listings, or a sales team working through a database.
Built Pipeline is currently an independent operation run directly by Pranav Anand. I research the market, qualify potential matches and make the introductions myself.
That means the number of introductions is deliberately limited. The goal is relevance, not volume.
Operated by
Pranav Anand
Bengaluru · India
Commitments we'll be held to
These are the operating rules, and they're written into our privacy policy and terms of service so you can hold us to them.
Your details don't move without you
Your contact details and anything you've told us aren't passed to a counterpart until you've seen who they are and agreed to the introduction.
You'll know how we're paid
We don't act for either party. We may be paid by one or both sides of an introduction, and you're told who's paying before you're introduced.
Terms in writing, first
Every fee, what it covers and when it's payable is agreed in writing before any work starts. No surprises at invoice time.
We never resell data
Your information is not a product. It is not sold, rented, traded or used to build a list for anyone else.
Opt out once, permanently
One reply removes you for good. No re-adding, no "checking back in" six months later.
Discretion on both sides
What you tell us about your business stays between us unless you ask us to share it.
09 Why you received an email
If we emailed
you, here's
exactly why
You probably landed here because an email arrived from a domain you didn't recognise, and you wanted to check who was behind it. Here's the honest answer.
We reached out because your company looked relevant to an active requirement or opportunity we're working on: a business that may need what you provide, or a provider that may fit what you need. If we got that wrong, one reply ends it.
Public business information
We research businesses using publicly available business and professional information. We don't buy bulk contact lists, and we don't sell your information.
Human review
We don't send an introduction simply because two companies share a category. A person reviews the situation, the potential fit and the reason for contacting you.
Easy to stop
If the opportunity isn't relevant, say so, or reply with the word stop. We suppress your address from future outreach, usually the same day and always within ten business days.
10 Straight answers
The questions
you're
actually asking
The things people usually want to know before they reply to an email from us.
Is Built Pipeline a real business?
Yes, and here's exactly what it is, so nothing is a surprise later. Built Pipeline is an independently operated B2B introductions service run by Pranav Anand, working from Bengaluru, India with businesses in the United States. It's a sole proprietor operation, not a company with a team behind it.
We'd rather tell you that plainly than let you find it out. What you get instead of a large organisation is a named person who answers their own email. Every message we send comes from pranav@builtpipeline.com. Check it against the sender on the email you received. We never use a second domain, a lookalike spelling, or a no-reply address.
Is this a lead generation agency or a marketplace?
No. We don't sell contact lists or databases, run marketing for anyone, buy or resell on anyone's behalf, or operate a marketplace or platform you sign up to.
Built Pipeline is an independent introductions service: we find an active commercial need, identify a suitable counterpart, and make the introduction when there's a genuine fit.
How did you get my email address?
From publicly available business information, such as your own website, a public business listing, or a public professional profile. We don't buy ready-made contact lists, and we don't scrape private or gated data.
If you'd like to know exactly where your details came from, ask us and we'll tell you.
Do you sell or share my information?
No. We do not sell, rent or trade contact information to anyone, for any price. Details are shared with one specific counterpart only when you have agreed to that specific introduction, and we tell you what will be shared before it is.
Whose side are you on?
We don't act as an agent for either side, and we don't negotiate or sign anything on anyone's behalf. The job is to find a fit that makes sense for both of you, because an introduction that only works for one side isn't worth making.
We may be paid by one or both parties to an introduction. Before we introduce you, we'll tell you whether we're being paid in connection with that introduction, and by whom. Being paid never changes who we introduce: only a genuine fit gets an introduction, and your own terms are always agreed in writing first.
What happens if I reply?
A short conversation, and nothing more. We ask what you're looking for and whether it's worth exploring. If it isn't, that's the end of it. We won't keep emailing you afterwards. There's no cost to the conversation and no obligation to continue.
How do I stop receiving emails?
Reply with the word stop, or email pranav@builtpipeline.com. We remove the address permanently, usually the same day and always within ten business days. You won't be added back later.
Does it cost anything to talk to you?
No. An initial conversation is free. If we go on to work together, the fee, what it covers and when it's payable are agreed in writing before any work starts, so you'll know precisely what you're agreeing to.
We will never ask for payment details, card numbers or banking information by email or through this website. If a message claiming to be from us does, it isn't from us.
11 Contact
Talk to a
real person
Whether you want an introduction, want to be considered as a supplier, or just want to check that we're who we say we are, write to us. Every message is read by a human.
Book a call
Operated by
Pranav Anand, sole operator
Based in
Bengaluru, Karnataka, India
Serving
Businesses operating in the United States
Response time
Within one business day